Lead demand generation

for Growth Minded Attorneys


Leads are great, but clients are better. We help you generate more revenue in your practice by focusing on the number that matter the most - qualified consultations.



Know your audience and boost sales


Our strategic demand generation system is crafted to meet the specific needs of attorneys. We combine cutting-edge technology, industry expertise, and innovative strategies to help you in four ways:

Audience research reveals the buyer's journey

How and when your clients buy will inform your marketing strategy. The more you know about your audience the more effective you will be. 

Attention is the new currency and not just on social media

We are in the attention economy and the person who can aggregate, retain and engage potential leads will generate clients at a higher rate.

Know your numbers and increase the right ones

Gone are the days of focusing solely on leads. There is a bigger story to tell and it begins with segmentation and engagement to declare intent for those who are ready to buy.

Scale the winners and cut your losses sooner

We assist in establishing the necessary technology and reporting systems to measure marketing uniformly and accurately, thereby increasing your bottom line. 


The demand generation process


Demand generation for attorneys encompasses a strategic approach that combines 5 elements to drive customer acquisition and growth.

By implementing targeted strategies, such as content marketing, social media campaigns, and referral programs, attorneys can generate traffic and increase brand visibility among their target audience. 

Through effective conversion tactics, such as compelling landing pages, personalized offers, and engaging calls-to-action, we strive to convert interested prospects into loyal customers.

Tracking key metrics, such as lead generation, conversion rates, and customer lifetime value, enables us to optimize our efforts, refine strategies, and ultimately help you gain more customers over time.


So, what exactly is Demand Generation?


While Demand Generation is commonly associated with B2B (business-to-business) models, its core principles are not exclusive to that realm.

In fact, they can be powerfully leveraged in B2C (business-to-consumer) contexts, such as in the case of attorneys.

In B2B models, Demand Generation strategies are employed to attract and nurture leads until they are ready to engage in a sales conversation.

These strategies are built on the understanding of complex buyer journeys that often involve multiple decision-makers, a hefty financial commitment, and long sales cycles.

It involves creating awareness, establishing credibility, and nurturing relationships until leads are ready to convert into customers.


Now, let's consider how attorneys can harness these B2B strategies in a B2C environment.


The decision-making process can be just as complex, even when it involves individual consumers.

Clients are often required to trust an attorney, which makes this a high-stake, high-trust scenario.

Demand Generation helps build this trust. By creating valuable content, holding informative webinars, organizing in-person events, and maintaining regular, personalized contact, attorneys can demonstrate their expertise, build credibility, and nurture potential clients.

This way, attorneys can use Demand Generation to reach potential clients, establish and nurture relationships with them, and eventually convert them into loyal clients.

It's about taking those B2B principles of awareness, nurturing, and conversion, and adapting them to fit the unique needs of the B2C law firm.


Fuel your business success


In the fast-paced law world, Demand Generation isn't just a beneficial strategy, it's an essential strategy. Here's how our methodology will turbocharge your growth:

  1. 1
    Expand your reach: Our targeted marketing efforts connect you with potential clients actively seeking law advice but may not be aware of your exceptional services.
  2. 2
    Foster enduring relationships: Demand Generation is more than selling; it's about nurturing. We prime your leads, educating them to transition into loyal, satisfied clients.
  3. 3
    Accelerate growth: We don't just increase your client numbers, we focus on the right clients. By emphasizing quality leads with high conversion potential, you'll enjoy a more sustainable, efficient expansion.

Sophisticated features customized for your success


Our Demand Generation strategy is a fusion of varied features designed to optimize your triumph.

  • Data-based audience segmentation: Leveraging cutting-edge data analytics, we segment your audience to deliver personalized messaging that connects with their distinct needs.
  • Content marketing: We create valuable, pertinent content that solidifies your standing as an industry authority, fostering trust and credibility with potential clients.
  • Webinars and In-Person Events: Engage and educate your audience with highly interactive webinars and personalized events. These platforms provide an opportunity to showcase your expertise, answer queries, and establish a deeper connection.
  • Email automation: We streamline personalized touchpoints, saving your precious time while keeping your brand a constant presence in potential clients' minds.
  • Social & PPC campaigns: We develop customized campaigns that elevate your brand across various platforms, captivate audiences, and drive traffic to your site.

Simple, transparent, flat fee pricing


Unlock the power of transparent pricing for hassle-free decision making.

Month to month

Solo

$2,500/mo

$500 one time set up

Everything you need to run a solo practice to reach potential clients virtually or in-person. 

key features

  • Host up to 4 webinars or in-person events
  • One geographical market
  • We use your branding
  • Email & SMS confirmations
  • Email & SMS reminders
  • Email & SMS webinar follow up
  • Real time registrant notifications
  • Customized landing pages
  • Customized registration forms
  • Facebook/Instagram ads management
  • Custom analytics dashboard

*ad spend not included

most popular

min 3 mo. commitment

Team

$3,000/mo

$500 one time set up

Great for a teams who need to reach more people with segmentation and reporting. 

solo key features, plus

  • Host up to 6 webinars or in-person events
  • One geographical market
  • 2 way SMS communication
  • SMS automation
  • Webinar lead scoring
  • Lead segmentation
  • Create 1st party data
  • Attribution reporting
  • Google PPC ads management
  • Retargeting (FB, IG, YT, Google, Email)
  • Zapier integration with your CRM

*ad spend not included

min 12 mo. commitment

Elite

$4,000/mo

$1,000 one time set up

Reach more people on all digital platforms with the ultimate demand generation plan.

team key features, plus

  • Host up to 8 webinars or in-person events
  • One geographical market
  • One VSL funnel
  • Two 5-page white papers/eBooks
  • Four short-term email nurtures (5 emails)
  • One long-term email nurture (12 emails)

*ad spend not included

View plan details comparison


Optional add-ons


Don't see a plan that fits your needs, you can add on a service to the Solo or Team plan. 

Two Way SMS & Automation

option available on solo plan

Engage with your leads via text messages which have a 90% open rate versus email. Use keywords sequences to have leads at in-person events book directly on your online calendar to generate more consultations. 

OTT Advertising

option available on solo & team plan

Reach the largest part of your community with a 15 or 30 second ad that is viewable on major steaming apps such as Hulu, Roku, YouTube TV and other major apps. 


Get started today!


1:1 Easy onboarding

Dedicated account manager

Flexible plans to fit every need